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It Comes Down to Service

When talking about business, one key question to ponder is, “Where does your business come from”?

We were recently having that discussion internally, and the answer told us something important. At Wind River, approximately 80% of our business has come because a friend, a partner, or a customer told their story to someone and said, “you should talk to these guys”.

We know from being in the world of payment processing for over 17 years, most companies cannot make that claim. We are humbled and thankful for our partners, customers, and friends. Receiving referrals speaks volumes about the trust you put in what we do.

Another statistic that goes hand in hand with referrals is retention. In the past few months, I have had the privilege of visiting with quite a number of our customers. I get the chance to hear some great stories.

One story line I often hear is regarding the crazy number of calls our customers are now receiving. “You would not believe how often I get calls from your competitors. I get as many as 4 – 6 calls a week!” Even with all those calls from companies trying to get a quick win by offering “the lowest price”, we have seen our customers vote with their actions – staying with Wind River 94% of the time. Another humbling statistic.

At its core, it comes down to service. We know that trust is built by doing the right things over time.

That leads me to another really important topic. We want to say “Thank You”. Thank you for being our customer. Thank you for putting your trust in us. Thank you for telling your stories to others.

As one way to say thank you, we created a way to provide something back to you when you tell your story to others. We would love your feedback so we can continue to refine how we say thank you and provide value back to you!

Mike Carow

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