Choosing the Right Partner
Choosing an integrated payments provider isn’t just about enabling transactions in your software. It’s about how that partner supports your team, your platform, and your customers over time.
Our approach is designed to help you launch faster, support your customers better, and scale with confidence without adding unnecessary complexity to your team.
- Get answers fast with direct access to knowledgeable tech support
- Accelerate your integration with hands-on API guidance that helps you avoid costly missteps
- Build for long-term growth with a partner focused on stability, consistency, and ongoing investment
The result is a better payment experience for your customers and less time, effort, and uncertainty for your team.
Gain More Insights
The 2025 Payments Report
Economic challenges are reshaping the payments landscape, forcing software providers and merchants to rethink how payments support growth and protect margins.
Wind River Payments’ 2025 Payments Report reveals what merchants expect, and what software providers must deliver.
Already have integrated payments?
We know what you’re thinking. You already have a software payment integration, so you’re all set. You may want to reconsider that thought because the payments world has changed, and many current payment providers haven’t.
No software payment integration?
If your customers have a need to accept payments through your software and you don’t enable it, you may be behind the times. Wind River Payments is your partner to help you get caught up and on your way to growing your software business.
Why Wind River?
Ever hear the old saying “it takes 25 miles to turn a battleship?” The concept being that a ship is so heavy, it can’t easily change course even when the captain turns the wheel. Well, that’s exactly how it is with some integrated payment providers. Too big to pivot to meet customer needs.
At Wind River, we pride ourselves on being different. We’re a multi-generation, family-owned and operated business that knows what it means to be a true partner to software companies. It means working together to help each other grow. Staying engaged on business needs. And being nimble to address those changing needs.
Question:
If you tried to contact the president of your current payment provider, would you get that person on the phone? Would you even get a call back if you left a message?
If Wind River was your partner, you would reach our President, Tyler Kattre, or Co-Founder, Matt Uselman. Both would be happy to talk to you.
BRAND PILLARS
The Wind River Difference

Making Payments a Breeze
Frictionless Payments
You’re a software expert. That’s your business. That’s your focus. And you probably don’t have much of an appetite to be an integrated payments expert. Well, you don’t have to when you partner with Wind River. We know that the express lane to dissatisfied customers is paved with gaps in your integrated payments solution. That’s why we work hard to make sure your customers’ payment experience is frictionless and seamless.
We don’t forget about you either. Your payment integration has to be frictionless to avoid issues that distract you from your core business, your software. That’s why all of our software partners have their own dedicated relationship manager. A single point of contact to collaborate on your payment strategy, identify growth opportunities, and ensure your payment program continues to be a breeze.
Navigating the Waters
Customer Advocacy
Customer advocacy means being proactive rather than just reactive. It means taking the time to understand needs before crafting an integrated payments solution or making hardware recommendations. It means staying on top of advancements in technology, the needs of your business, and trends in the industry so that you and your customers always have the solution that is the perfect fit.
It has been our experience that a solution built upon customer advocacy is the one that yields the best customer experience. The best experience for our software partners and the best experience for every customer. And we all know that the best customer experience leads to greater customer loyalty for you and for us.
There are three components in our solution that will elevate the customer experience. These are:
- Utilizing the latest payment technology to meet the needs of your customers.
- Providing white glove service that is both responsive and proactive.
- Emphasizing security to protect the reputation of our software partners and their customers.
Partner Testimonial
“Wind River has made our goals a reality. We look forward to a successful partnership for many years to come.”
Randy Nettling
Co-Founder and President, Data Management Associates
Wind River Partner Since 2020
Flow Like a River
Creative Problem Solving
Wind River is not a “move in, then move on” type of payment partner. We know that when an integration is complete, our jobs are just beginning. Your business needs will change along the way. Customer environments change. Consumer trends change. You don’t need cookie-cutter answers. You need an integrated payments partner that brings creative solutions to the table. That’s what you get with Wind River.
Partner Testimonial
Wind River is not a “move in, then move on” type of payment partner. We know that when an integration is complete, our jobs are just beginning. Your business needs will change along the way. Customer environments change. Consumer trends change. You don’t need cookie-cutter answers. You need a payment partner that brings creative solutions to the table. That’s what you get with Wind River.
Greg Swain
President, Lodgical Solution
Wind River Partner Since 2019
Sure as the Wind Blows
Intentional Stability
Wind River is built for the long haul. From the moment we processed our first payment back in 1999, we’ve shaped our family-owned company around the idea of intentional stability – being a reliable, consistent partner for our customers and our software partners. We have built our business on integrity and doing the right thing. That means delivering technology that meets customers’ needs and preferences, providing payment expertise, dedicated service, and pricing transparency. Our industry-leading customer retention of over 90 percent is a direct reflection of that commitment.
What does this mean for our software partners? It means we are not for sale and have no desire to participate in the ongoing payment industry consolidation. It means that no matter how your business grows or the industry changes around us, you can rest assured Wind River will be your stable, consistent partner that remains by your side – same values, same focus, same commitment to you and your customers.