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Merchant Payments

Our Vision:

Be the Payments Industry Leader in Customer Loyalty

How do we achieve loyalty leadership? By being different from all the rest.

We’re a family-owned business that brings our deep family values to everything we do. We believe in working hard and doing what’s right – with the solutions we provide, the service we deliver, and the problems we solve. Now that’s different!


The Wind River Difference

Making Payments a Breeze

Frictionless Payments

To keep your payments flowing smoothly, you must accept the payment methods and channels your customers prefer. As your merchant services partner, we are actively engaged with you to make sure your payment program keeps pace with changes in your business, technology, and consumer preferences.

Customer Testimonial

“We really value the relationship with Wind River. It’s been a wonderful journey with them. We’ve moved through different stages of our business, and they’ve helped us along the way. Making changes which enhance our business and enhance how our customers feel about us.”


Mark Blume
CFO, Sergenian’s Floor Coverings
Wind River Customer Since 2004

Navigating the Waters

Customer Advocacy

A huge part of merchant services is customer service. But we find fixing issues and closing tickets a little too reactionary. Wind River is in the relationship business. Our focus goes beyond customer service and centers on customer advocacy.

Customer advocacy means being proactive rather than just reactive. It means:

  • Monitoring your volumes to make sure you qualify for the lowest interchange
  • Keeping you updated on ways to protect your business from fraud threats
  • Working harder for you after the handshake than before the handshake
Featured Testimonial
Flow Like a River

Creative Problem Solving

Any payment provider will have the expertise to solve customer issues. The problem is… most merchants never get access to that expertise.

At Wind River, we possess decades of payments experience PLUS we give our customers access to that experience so their issues can be quickly resolved. We’ve put the service back into merchant services.

Customer Testimonial

“Wind River provided us with a dedicated relationship manager to help us with service and support. We found we needed to put that service to the test early in the relationship when we were exhibiting at a trade show. We had remote payment acceptance set up at our booth but discovered something was not working properly. Within about three minutes, we had a response from our Wind River relationship manager and a solution to our problem. That level of service would never have happened with our previous payment provider.”

Scott Ashton
CEO, Aerox Aviation
Wind River Customer Since 2020