As merchants in the US are preparing for the chip card liability shift, American banks are changing their customers over to the new credit cards at an increasing rate. This change marks a big step forward for the industry in terms of combating fraud and keeping shoppers’ information safe.
As consumers and businesspeople, it’s important that we understand the protections that this technology brings as well as the limitations. Last week, NerdWallet published a helpful piece called
4 Things Your EMV Credit Card Can’t Do. It clears up a few misconceptions about chip cards and clarifies just what the benefits are.
If your terminals aren’t able to accept chip cards yet, call or email your Relationship Manager today (800)704-7253 or info@windriverfinancial.com to discuss your options.
